About Us



The Golden ratio: The formula for perfection


Here at Phi we believe clothing should be a fashion statement. 

Clothing represents who you are, what you feel and your emotions. From the moment you wake up, to a busy day at work or even a late night party. 

At the heart of Phi we strive to perfect your wardrobe. Every design on Phi is to showcase your confidence, because we've done the work for you. Just simply chose from our many products and be bold.